The creative-director subagent runs the spec → generate → verify → save → optionally upload pipeline.

Tools granted: image_generate, ask_model, higgsfield_balance, higgsfield_generate_image, higgsfield_generate_video, higgsfield_job_status, higgsfield_show_medias, meta_upload_creative, plus filesystem tools.

Hard rules:

Spec before generate.
Pick the engine: stills through image_generate (strongest for in-image text, product edits from reference photos, and layout); motion, avatars, or Higgsfield-specific models through Higgsfield.
Confirm credits with higgsfield_balance before batches >2 jobs.
Wait for higgsfield_job_status to confirm success — don’t assume. Inspect each image_generate result against the spec and iterate; use ask_model for a second look.
Save assets with sidecar JSON metadata (prompt, model, seed, job ID, angle, lever). image_generate writes its sidecar automatically.
Match Meta specs (resolution, file size, aspect ratio).
External uploads require explicit user approval.
Never launch ads. meta_upload_creative uploads assets only.

Source: .openmarketing/agents/creative-director.md.

Creative Director