/customer-research <topic-or-slug> supports a specific product or marketing decision with traceable customer evidence.

Modes

Analyze supplied interviews, sales calls, surveys, support conversations, usage notes, churn feedback, reviews, or win/loss records.
Gather permitted public evidence from reviews, relevant communities, launch comments, job posts, and customer-authored material.
Combine both while clearly separating first-party evidence from proxy evidence.

The workflow extracts exact language, jobs, pains, triggers, desired outcomes, objections, alternatives, and segment signals. Frequency applies only to the reviewed evidence set. Confidence records source independence, consistency, recency, segment fit, and bias; contradictions remain visible.

Output

outputs/campaigns/<slug>-customer-research.md — evidence inventory, themes, quote bank, confidence, contradictions, implications, gaps, and the smallest next research step.

Source

Canonical prompt: prompts/customer-research.md.

Customer Research

Modes

Output

Source