/psychology <slug> explains what may help a specific customer understand, trust, start, and continue using the product. Recommendations connect evidence to messaging, offers, conversion, onboarding, lifecycle, or creative where relevant.

Frameworks applied

Jobs To Be Done: functional, emotional, and social progress.
Schwartz stages of awareness: unaware → most aware.
Motivation: autonomy, competence, belonging, status, safety, novelty, control, or relief when evidence supports it.
Friction map: cognitive, effort, financial, social, trust, switching, and implementation costs.
Influence: reciprocity, commitment/consistency, social proof, authority, liking, scarcity, and unity.
Proof and risk: which claims need data, demos, peers, trials, guarantees, documentation, or transparent limitations.

Output

outputs/campaigns/<slug>-psychology.md — journey state, jobs and motivations, friction and objections, proof needs, recommendations, surface-specific applications, evidence versus inference, and conflicts. Dark patterns and invented scarcity/proof are prohibited.

Source

Canonical prompt: prompts/psychology.md.

Psychology Analytics

Frameworks applied

Output

Source