Market Research

/research <topic-or-slug> produces a cited decision brief that downstream diagnosis, strategy, persona, and planning workflows consume. It reads the shared context first when one exists.

What it does

  1. States the decision the research must support and clarifies the offer, segment, and geography only when necessary.
  2. Maps direct competitors, substitute approaches, internal/DIY alternatives, and the cost of doing nothing.
  3. Gathers customer and demand signals, category changes, constraints, and distribution evidence across relevant owned, earned, partner, community, search, social, product-led, outbound, and paid channels.
  4. Prefers primary and recent sources, preserves dates and URLs, and separates observations from inferences.
  5. Uses the market-researcher subagent for independent evidence batches when the scope is large.

Output schema

# Market Research: <topic>

## Offer & Segment
## Alternatives Landscape
## Customer and Demand Signals
## Category Movement
## Distribution Evidence
## Constraints
## Implications
## Open Questions
## Sources

Quantitative and non-obvious claims link to a source URL or named artifact. Reviews and forum samples remain labeled as directional evidence, not population-wide truth.

Source

Canonical prompt: prompts/research.md.