Marketing Plan

/plan <slug> converts an approved strategy into an executable 90-day plan. It reads shared context, diagnosis, strategy, customer/market research, and persona evidence before sequencing work.

What it produces

• Business goal, startup stage, current constraint, approved bets, capacity, and budget constraints.
• Relevant acquisition, activation, retention, referral, and revenue work.
• A sequence of unblock → foundation → execute → learn, with unresolved prerequisites made visible.
• Owner, dependency, deliverable, signal, decision rule, and approval gate for every work item.
• Instrumentation and baselines before experiments that depend on them.
• Explicit non-goals, risks, stop criteria, and strategy-revision triggers.

Paid acquisition is an optional specialist branch. It is included only when message, conversion, measurement, and budget readiness are documented.

Output

outputs/campaigns/<slug>-plan.md.

Source

Canonical prompt: prompts/plan.md.