Persona Builder

The persona-builder subagent produces 1–3 actionable role profiles from context, customer evidence, and market research.

Every demographic claim traces to a data source or is marked inferred. VoC quotes are verbatim with source URLs or artifact paths. Buying triggers and objections come from actual evidence, never stereotypes or an invented archetype.

Output schema: Business, Persona N (one per persona), Voice of Customer (verbatim quotes), Inference vs Evidence table, Sources.

Source: .openmarketing/agents/persona-builder.md.